A twelve-year-old plumbing business, finally findable on Google.

Before

Vodax was running a healthy plumbing, heating, and gas installation business out of Rudná on the west edge of Prague. Owner Miroslav had done the work well for years; the site did not reflect that. A 2015 build with a red menu and a Google+ icon still in the footer. Search Console tracked 77 phrases; only two ranked on page one. High-intent terms like 'instalatér Praha' (990 monthly searches) did not rank at all. There was no conversion tracking. Any leads that came in came in from word of mouth, not from search.

• Site design frozen in 2015 with signals Google reads as low quality.
• 77 tracked phrases, only 2 on page one of Google.
• 'instalatér Praha' (990 monthly searches) invisible entirely.
• Prague-district rankings sitting at positions 20 to 23.
• No conversion tracking; no idea what worked and what did not.
• Every lead came from personal reputation, not from search.

What we built

We treated Vodax as a local search project, not a redesign. Keyword research first: 'instalatér Praha', district-level terms, problem-diagnosis queries. Then a full page for each of the five service verticals: water, heating, gas, drain cleaning, maintenance. Then ten porada articles that answer the questions Prague homeowners actually type. Migration handled so old rankings did not evaporate. Custom cookie-free analytics so we could see which search terms turned into calls, without a consent banner blocking half the mobile viewport.

• Keyword research across 77+ tracked phrases plus problem-diagnosis long tail.
• Five service pages: water, heating, gas, drain cleaning, maintenance.
• Ten porada articles targeting real customer problems and questions.
• District-level landing pages for Prague 10, Vršovice, and neighbours.
• Twelve service-location outposts on an interactive map.
• Astro build with sub-second loads and mobile-first layout (50% of traffic).
• Clean migration from the 2015 site with no ranking loss.
• First-party cookie-free analytics tied to phone, form, and WhatsApp events.

Outcome

The site delivers steady inbound now. Forty-five days after launch, thirty-one leads: sixteen phone calls, ten form submissions, five WhatsApp messages. August alone brought two hundred forty visits, up from a monthly baseline of about sixteen before. Vodax now ranks on the first page for 'instalatéři Praha 10', 'instalatér z Vršovic', and 'čištění odpadů Praha'. Twenty-nine pages indexed. Weekly traffic went from eleven visits to sixty-eight over six weeks and kept climbing.

• 31 leads in the first 45 days: 16 phone, 10 form, 5 WhatsApp.
• August traffic: 240 monthly visits, up from ~16.
• First page rankings for 'instalatéři Praha 10' and 'čištění odpadů Praha'.
• 29 pages indexed in Search Console (from a handful before).
• 50% of traffic mobile; phone number one tap away in the header.
• Old rankings preserved through migration; new ones stacked on top.
• First-party analytics running without a cookie banner.