A landing page and an ops layer, shipped as one product.

Before

NAPEN was a fifteen-year-old event agency with a full calendar built entirely on word of mouth. There was no site, no lead form, no CRM. Suppliers, venues, and budgets lived in spreadsheets and threads. When a competitor with worse work ranked above them on Google, they lost pitches for events they had the capacity to run.

• No online presence: invisible to inbound clients.
• Suppliers and venues tracked across shared spreadsheets.
• Client approvals bounced through email chains.
• Budgets recalculated by hand for every quote.
• Losing pitches to smaller, less experienced agencies with better SEO.

What we built

We treated the site and the back office as one product. The public landing page is a fast, editorial showcase of past events with a lead form wired straight into the internal tool. Behind the login, the team plans events, tracks suppliers, versions budgets, and collects client sign-off in one place.

• Astro landing page, editorial layout, sub-second loads.
• Symfony back office with events, suppliers, venues, and budgets as first-class entities.
• Client approval flow with a shareable link: no login required for the client.
• Budget versioning so revisions never overwrite the last quote.
• Lead form to CRM to Slack in one hop.
• Multilingual SK/EN with structured data for local search.

Outcome

Inbound moved from zero to a steady weekly rhythm within two months of launch. The internal tool cut a full working day per week off the ops load and pushed client check-in calls down by two-thirds. The pitches they used to lose now land in the inbox before the competitor is asked.

• 10+ qualified inbound calls per month, up from zero.
• 12 hours per week saved on ops and coordination.
• -65% client check-in calls after approval flow shipped.
• First page rankings for core corporate-event queries in Slovakia.
• Every quote versioned, every supplier one click away.