Zero web inquiries to sixteen a month, off the back of one launch.

Before

Josef Koky had run a construction business in Sezimovo Ústí near Tábor for years, mostly through referrals and a solid rating on Firmy.cz (19 reviews averaging 4.9). His website was a one-page online-builder job. Three pages indexed by Google. Rankings existed only for branded queries: 'koky stavby', 'josef koky'. No inbound came in from search. His own words: 'nobody called from the website'. The cookie banner covered half the mobile screen. Anyone who did land bounced.

• Single-page site from an online builder, three pages indexed total.
• Zero inbound inquiries from Google, ever.
• Rankings only for branded queries (his own name and firm).
• Massive intrusive cookie banner blocking half the mobile viewport.
• No coverage of the actual service terms customers were searching.
• Nine years of good reviews on Firmy.cz, invisible on general search.

What we built

We researched what Tábor and the surrounding South Bohemian region actually search for when they need construction work. 'Zámková dlažba' (7,000 monthly), 'rekonstrukce bytu' (1,900), 'zateplení domu' (1,400), 'rekonstrukce koupelny' (1,800), 'stavební firma tábor' (80). Then eleven service pages, an advisory section answering the questions a homeowner asks before hiring, and city-specific pages for the seven towns real demand data pointed at. Homepage built around the primary local term with the Firmy.cz rating displayed as social proof. Phone, form, and WhatsApp CTA on every page.

• 38-page site replacing a three-page one-pager.
• 11 service-specific pages: renovations, earthwork, facades, paving blocks, insulation, waterproofing.
• Advisory section answering pre-construction homeowner questions.
• City-targeted pages for 7 towns chosen from actual search demand.
• Firmy.cz reviews surfaced on the homepage as trust signal.
• Phone, form, and WhatsApp CTA on every page (67% mobile traffic).
• Content formatted for both Google and AI-snippet extraction.
• First-party analytics; no cookies, no banner.

Outcome

Monthly clicks jumped from 66 to 796 in the first month. Impressions went from 942 to 59,696. Sixteen inquiries in the first thirty days, up from zero from web ever. Page-one rankings for every commercial term that matters in South Bohemia: 'zámková dlažba' at #7 (7,000 monthly searches), 'rekonstrukce bytu' at #4, 'zateplení domu' at #2, 'stavební firma tábor' at #2, 'stavební firmy tábor' at #1. Seznam positions matched or beat Google on regional terms.

• +1,103% monthly clicks (66 → 796).
• +6,233% monthly impressions (942 → 59,696).
• 16 inquiries in the first month, up from 0.
• #7 for 'zámková dlažba' (7,000 monthly searches).
• #1 on Seznam for 'stavební firmy tábor'.
• 38 pages indexed, up from 3.
• 67% of traffic mobile; phone and WhatsApp one tap away.